If the URL doesn’t automatically resolve to a version without capitals, and you have shared links that sometimes include capital letters and sometimes don’t, then you are going to start having a problem. “Case sensitivity in URLs only becomes an issue for SEO when (or if) multiple versions of your URLs get found by search engines.
Let people, search crawlers, and links go to non-capitalized URLs to avoid any problems.Ī says the following about URL capitalization and how it can impact SEO: Use 301 redirects: If you see URLs with capital letters get into index (someone linked to it or you changed your content management system and it capitalized some URLs).Stick to one version: The lowercase pattern is recommended (because there will always be people who will link to this more traditional version).Many SEO professionals agree that you should: That’s why it’s important to consider different situations and how these URLs can create duplicate content issues through capitalization if you don’t handle them correctly. While doing so on a smaller scale cannot necessarily harm you, if done en masse on a large enough scale, it can cause significant damage to your SERP performance. This is especially true if you link to these URLs, and you don’t pay attention to your URLs when linking. If you use capitalizations in URLs across your site in addition to normal URLs, it can create a situation where you are self-creating duplicate content.Īnd this duplicate content is what can hurt you.
#CONVERT ALL URL STRINGS TO LOWER CASE IN ATEXT OFFLINE#
And if it is a URL someone might type into a browser, most would default to entirely lower case, rather than using capital letters, something that might be important for those who do offline marketing too.” That being said, many feel that URLs that utilize upper case letters or all CAPS, with the exception of the domain name itself for style reasons, can look messy. You could also end up splitting ranking signals between the two pages. This means, if you have the same page accessible and indexable (without canonicals) as /PAGE.html and /page.html, Google could crawl both those URLs and the one you want to be ranked may not be the one Google chooses. “So Google doesn’t consider letter case in itself as an SEO issue, but you should keep it consistent across individual URLs, because Google considers URLs to be case-sensitive.
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